The Global Orion Award recognizes Linda Kaplan Thaler for her outstanding vision in advertising and promotion.

 

Linda Kaplan Thaler stands as one of the most influential creative forces in modern advertising and brand storytelling. As founder of the Kaplan Thaler Group, she transformed a small start-up into a billion-dollar agency whose work became embedded in American popular culture. Her campaigns and compositions—most notably the Aflac Duck, Clairol Herbal Essences’ iconic “Yes, Yes, Yes!” campaign, the enduring Toys “R” Us jingle “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments”—demonstrate a rare ability to blend emotional insight, humor, and memorable music into work that resonates across generations.

 

She later served as Chairman of Publicis Kaplan Thaler. Her contributions earned her induction into the Advertising Hall of Fame, the Clio Lifetime Achievement Award, 13 Clio Awards (including two for original music and lyrics), and numerous other industry honors recognizing her as one of advertising’s most influential women.

 

Through Kaplan Thaler Productions, she remains an active force in creative production and thought leadership.